Hey, I'm Aimee,

a freedom business mentor and passionate mama.

I've worked with hundreds of business owners who poured their heart and soul into businesses that felt like a cage.

You’re here because you're DONE with working 12-14 hour days, wearing all the hats, carrying too much responsibility, spending time away from your family, being on calls constantly, and being tied to your business 24/7.

If you want to create a freedom business, you're in the right place. 

Hi, I am Amber

A short introductory paragraph that grabs attention. I personally prefer to keep my About page fun ad punchy, rather than long-winded...no one wants to read an essay! Lorem ipsum dolor sit amet, consectetur adipiscing elit. 


A revolution is here

And it's led by women like you. 


Women with an obsession for expansion and self-reflection. Led by their own internal compass. Comfortable in their skin.

It is women who shape the world. With every action, we create what we see around us.

As women, we are healers, lovers, carers, builders of business. We grow, birth, and nurture future and past generations without a whisper.

We are magic. We are creation.

I guide women to create aligned lives and magical businesses.

To cultivate internal power and offer it to the world.

To redistribute wealth into the well-worn hands of women who intend to build a new world with it.

I work with the women raising wild, awake children. Crumbling old systems to replace them with the new.

I value meaningful, collaborative, and expansive endeavours. And champion the women who lead them.

I support women creating legacies and liberating their families.

Are you with me?


Back when life was 'meh'.

In my mid-twenties, I set my life on fire and burnt it to the ground because everything about it wasn’t “me”.


A dramatic way to fix things, yes. But I wanted to thrive. I couldn't continue incessant people-pleasing and toeing the line a second longer.

Particularly during my Saturn Return.

Cue: the fire of all fires. ๐Ÿ”ฅ

When I started my first business and began to discover myself, people in my life acted like I’d joined a cult.

The crabs wanted me to flail in the metaphorical bucket with them. So I did what any sane person would; I left them behind.

I've been an entrepreneur for 10 years now. It's taught me I who I am - and what I'm made of. 

In my early years of business, I got it all wrong. I didn't prioritise my freedom.

Today, my entire life and business are built to support my integrity and nourish every aspect of my being.

My "job" is helping other women avoid the mistakes and pitfalls I've encountered along the way.

I love guiding business-owners to enhance or change their business model and discover more time, money, energy, and freedom.

We all have the capacity to create freedom in our lives and businesses. Most people simply haven't found the right way.

Until they meet me, of course...


It wasn’t like life was awful.

But it didn't light me up.

Which is why I lit it up instead

and built my future with its ashes.

Why accept mediocre when I could reach for the stars? ๐Ÿ’ซ


It's never too late to pivot and bloom. ๐ŸŒธ

I know that feeling. The overwhelm, contraction, and suffocation.It's the result of years of misalignment.

Sometimes we take it on as "failure". 

It's not.

We feel like this because we've fallen into a job or business - instead of choosing a model that will support the life we crave.

Let me show you...

I built a raw chocolate eCommerce business because I loved the product and thought importing it into Australia from the United States would be deliciously lucrative.

But I didn't forsee that a product-based business would tie me to a location, have me ordering, packing, invoicing, shipping, distributing, working, and eating (no joke! haha) 24/7.

If I'd have known what I know now and PRIORITISED my freedom from the beginning, I'd have never gone down this road.

The model we choose matters.

And I’d love to walk beside and guide you as you restructure your life and business to support and nourish every inch of you. 

Just like I did with these go-getters... ๐Ÿ‘‡ 

What my community is saying

Don't just take my word for it... 

Louise Clarke

"I've been working with Aimee Devlin for just over a year. It was an absolute godsend for me because Aimee had more than a decade of experience behind her. She has all the skills necessary to create a successful business online. Not only that she's just so clued up in all the mindset stuff, she's conscious, she's connected, and all round just a fantastic person to be with. So if you have the opportunity to work with her, go for it. She's going to make all the difference to your business online."


Simone C Herberte

"I've had the pleasure to have Aimee as my mentor for just over 12 months. Having her as my mentor and now really close friend has really changed my life because she has taught me the skills that she's been able to learn over the past 10 years. She's refined it right down to what you can implement in your business with ease and grace. I got the special bonus of being able to spend a couple of days with her. Spending the day with Aimee where she broke down my business and gave me some tips and ideas on what I could do absolutely changed the game for me. I left that mastermind so clear and concise on exactly what I needed to do. If you're looking to work with Aimee in the near future, just do it. It will change your life and you will not regret it."

Deb Jones

"I've been mentored by Aimee Devlin for just over the last 12 months. I'm in the online space. I'm a digital marketer and there was just some things that I wasn't getting that Aimee was able to support me with. I was able to get more clarity around funnels, around Facebook ads, and analyzing the data. And she was able to get to help me to get my video views down from 26 cents per play through, down to one cent per play through. If you are in the online space and you need some support with your funnels, your ads, anything like that, Aimee is the go-to expert. "


My Superpowers

The special combination only I can provide 

  • I have 10 years experience in online business including blogging, podcasting,  eCommerce, events, digital content creation, copyediting, systems, and network marketing

  • I lead, teach and guide you from innate awareness, wisdom, and experience
  • I see you deeply, so you feel recognised, known, and heard

  • I see the macro and micro at the same time (I'm both creative AND systems-focussed)
  • I offer a perspective that can be transformative, helping you evolve and align in life and business.
  • I've worked with hundreds of experienced and new business owners to help them create more freedom in life and business 
  • I ask the right questions, helping you drop into your truth

  • I trust your internal compass will lead you back into integrity and alignment
  • I call you forth into your own definition of wholeness

The nitty gritty about me

If you want fun, obscure detail and qualifications, here they are


  • Human Design: 4/6 Splenic Projector
  • Western Astrology: Capricorn Sun, Taurus Moon, Virgo Rising (as earthy as they come!)
  • Wealth Dynamics: Mechanic/Creator
  • Numerology Life Path: 8
  • NLP Practitioner and NLP Master Practitioner - UpCoach
  • Certified Coach and Consultant - UpCoach
  • Certified Life Coach - Australian Coaching Institute
  • Certified Affiliate Marketer - Affiliate Institute
  • Certified Health Coach - Institute for Integrative Nutrition
  • Remedial Massage Therapist - Australian Institute of Holistic Medicine

Ready to learn more? You've got 3 options... 

Whether you've got 2-mins, 15-mins, or 90-mins to spare, I've got your back...



Take the Business Freedom Quiz

Learn What Type of Business Will Give You The Most Freedom by taking this free and fun 2-minute quiz. 



Watch my High-Level Overview

Get a high-level overview of what I do, the 3 key pillars to automate your income, and learn how I can help you in 15-minutes flat.



Take my Freedom Workshop

Grab your Ticket to Freedom by diving deep with me in my live weekly workshop. Have all your questions answered by me personally.


Fun facts about me





Organic? Yes. Fluoride? No. You name it, I've probably tried it. Coffee enemas, juicing, veganism, micro-dosing, saunas, German New Medicine, holographic blood. It's not news to me. I read a book about laetr!le when I was 8 and it blew my mind. That's when I started thinking out-of-the-box. And after the past few years of lunacy, boy, I'm glad I did. 



I love spending time in the kitchen cooking and baking. My fave appliance is my old school pressure cooker - such a time saver. I'm told my best recipe is a "raw caramel slice" I invented during my raw vegan years. Every time I make a slab, it disappears rapidly. If you've got a mind-blowing recipe, email it to me and I'll share my slice with you!



As much as I'd love to be as smooth as silk, I'm always bumping into things, dancing like Elaine Benes, saying the wrong figures of speech, snorting when I laugh, and singing the wrong lyrics to songs I've belted out for years. If you've ever watched my reels, vids, or stories on Facebook and Instagram, you'll know what I mean!

Want to build a business with freedom in mind? Download my Freedom Business Checklist now.

Your business is not meant to feel like a prison. Use The Freedom Business Checklist to evaluate various business models and ideas. Then, give them a total score out of 31. The higher the score, the more freedom the business provides.