Systems & Infrastructure Architect · San Miguel de Allende
The problem isn't your website.
It's what's
underneath
it.
Most sites that aren't ranking, converting, or growing aren't failing at design or content. The foundation is wrong.
Systems & Infrastructure Architect · San Miguel de Allende
The problem isn't your website. It's what's underneath it.
Most sites that aren't ranking, converting, or growing aren't failing at design or content. The foundation is wrong. I find the real problem, design the infrastructure to fix it, and build it properly.
You hired someone. You used a builder or AI tool. It looks right. But something underneath isn't working—and most people who've looked at it couldn't tell you what.
- 01You're not showing up when people search for what you do—even when you know they're looking.
- 02You're getting some traffic, but it doesn't convert. People arrive and leave without doing anything.
- 03You've had people look at it before. They tweaked things. Nothing really changed.
- 04You can feel that something is off. You just can't name it—and neither could anyone else you've asked.
What I do
I work with founders and operators who've already built something and know it isn't working the way it should. I go beneath the surface, find what's broken, and design the infrastructure to fix it—built properly, not around the problem.
Discoverability
The invisible layer that determines whether search engines can find you, classify you, and send you the right people.
Authority
How you're perceived by your audience, search engines and AI answer engines—whether they trust you, cite you, and send people your way.
Site architecture
How your pages connect, what signals they send, how authority flows through your site—or doesn't.
Infrastructure
The systems underneath your business—tech stack, tools, automation, data, integrations—designed to connect rather than accumulate.
Systems
The operational layer that keeps everything running—processes, workflows, and the logic that connects your tools into something coherent.
Build oversight
I design. Your team or mine builds. You get architecture that fits—not whatever a developer thought you meant.
And usually, once we're underneath it
The site is rarely the only thing. Most of the time, the infrastructure problem goes deeper.
- —You've added more tools, more people, more process—and it's still not working. More is rarely the answer. Usually the architecture is wrong from the start.
- —You're losing ground every month this stays unfixed. The foundation doesn't correct itself—and the gap between you and the people who got it right keeps widening.
- —You have a developer, a VA, a team—but nothing quite fits together. Everyone's doing their job. But nobody built the infrastructure that connects them.
- —You're paying ongoing fees for things that should have been built once. That's dependency by design. What you need is infrastructure you own, not rent forever.
- —Something is leaking energy—you can feel it, but nobody can name it. That's usually what I find in the first hour. The problem is almost never where people think it is.
- —You're the person holding it all together, and you're exhausted by it. That's not a discipline problem. It's a systems problem. The load shouldn't sit with you.
How I work
Diagnostic
The Infrastructure Audit
A half or full day together—remote or in person in SMA—where I go deep on what's actually happening underneath your site and business. You leave knowing exactly what's wrong, what it's costing you, and precisely how to fix it.
- A clear answer to why you're not ranking or converting while your competitors are
- A site that loads fast and doesn't lose people before they've read a word
- Search and AI engines that actually understand what you do and who you serve
- A prioritised fix list—in plain language, ready to hand to whoever builds it
Architecture
The Infrastructure Architecture
You know what's wrong. Now you need the blueprint to fix it—designed precisely, documented clearly, ready for whoever builds it. I design the full infrastructure for your site or business and leave you with a complete specification you can hand to any developer, any team, or build from yourself.
- A complete infrastructure design—site structure, internal linking, schema graph, AEO content architecture
- Schema markup specified and ready to implement—Person, Organisation, Service, FAQPage, and any page-specific types
- A technical handoff document your developer can work from directly
- Content architecture—answer-first structure, keyword mapping, FAQ blocks scoped per page
- No implementation from me—this is design and specification only
Build
Infrastructure Project
For businesses ready to stop patching and build properly. I design the full infrastructure, oversee the build, and stay involved until it works—with discoverability built in from day one, not retrofitted after.
- A business that runs without you holding it together
- Tools that connect to each other instead of creating more work
- A site built to be found—not just to look good in a screenshot
- Infrastructure you own outright, understand fully, and can hand to anyone
- No ongoing dependency on the person who built it, unless that's why you hired me
Selected work
SaaS platform · Solo build · 2025
FlowQuota
“The real problem: no single system connected sales, quoting, documents, and reporting. Everything lived in different places. Nothing talked to anything else.”
A full sales execution operating system built from scratch—quoting engine, paperwork automation, CRM, AI sales coach, recording storage, and multi-country tax logic. All integrated, all AEO-first.
Publishing platform · Independent build · 2026
Brendan D. Murphy—Author Platform
“The real problem: a talented author with a finished book and no infrastructure to fund it, sell it, deliver it, or build an audience independently.”
An end-to-end independent publishing ecosystem—crowdfunding, pre-orders, payments, content platform, membership, and funnel. Built AEO-first so search engines and AI answer engines understand exactly who Brendan is and what he's written.
Educational platform · Sister project · 2026
Evolve Yourself
“The real problem: a high-value masterclass buried on a single page with no strategy, no structure, and no way for the right people to find it.”
Rebuilt from the ground up—AEO-first, keyword-optimised, structured as a full site rather than a landing page—with a complete course portal behind it.
Something isn't working. Let's find out what.
You don't need to have it diagnosed before we talk. That's what I'm for.
Get in touch