“I’ll be right! I’ve done this before. I know what’s supposed to go in there. Flour, eggs, some kind of liquid…

“Measurements? Pffft. Who needs those?! I’ll just bung it all in and see what happens.”

[Stirring the batter].

“That looks good. Who needs a recipe? I’m killing this whole chef thing.”

[Puts cake in “moderate” oven (thanks, Nigella!) and waits a self-prescribed 30 minutes. That time seems legit cake-ish].

[Opens oven door].

“Hmm. It’s still a bit sticky. And it hasn’t risen yet. I’ll give it a bit longer.”

[Puts cake back in oven and waits another self-prescribed 20 minutes].

“Hmm. It still looks like a drunk three year old made a gluten-free pancake with play dough.”

[Puts cake back in oven and decides on another self-prescribed 15 minutes]

“D’oh. Uh, now it kinda looks and tastes like a charred rubber thong. This one won’t be impressing the mother-in-law. Looks like it might get a second chance as a nifty little fly swat.”

Defeated, “My oven must be having an off day.”

Baking a cake without a recipe is like building a business without a formula.

A call without a sales script.

Or a sales funnel without a plan.

Blind hope doesn’t get us far.

Sometimes it works out, but mostly we end up in the river, naked, 5 kilometres from home with no phone signal and an irate magpie swooping us to death.

It’s easy to get cocky early and think we know it all. That’s true for a lot of areas in life.

Including #entrepreneurlife.

Why use guesswork when you can tap into a formula?

(And I mean a real formula. Not a “formula” which hints at the key steps and leaves you hanging for the rest.)

Anyone else sick of those half-baked strategies that just flick you crumbs and hit you for an upsell you didn’t want?

Ugh.

Now (and the other guys and gals don’t usually let this cat out of the bag), the one size fits all business approach has never fit anyone.

It’s worse than the $5 pair of shoes you scored in the vintage shop that cripple your achilles when you try and walk in them. 👠

They look good, but don’t help anyone.

In business, you need solid, actionable steps. A road map. And a navigator showing you the way.

You need the Michelin Star chef teaching you the ins and outs so you can bake croquembouche in your sleep whilst knitting.

You crave support.

You don’t need a whole bunch of ingredients thrown in your face, you need concise instructions and a solid foundation.

Only then can you build upon it.

The one size fits all approach to business is over.

Finito.

Never mind scorching it in the oven. I’m sending it to the crematorium. ⚰️

But pretending it’ll get you, your cat, and your neighbour’s daughter Marcia there too is just madness.

There is NO system that you can sit back and apply to your business, whilst magical fluffy unicorns deliver cash into your mailbox. 🦄

That’s why the Law of Attraction has so many avid followers.

“You mean I can just wish for it to happen and it will?”

Erm, no. That’s not how it works, love.

You have to do the work.

Don’t let that put you off. There’s good news too…

The work isn’t as tough as you believe.

And, even more strangely, it’s a lot of fun too.

Now, you might be saying, “I’ve got it sussed, sister. I’ve outsourced all the stuff in my business that I don’t like to do….including sales funnels.”

To which, I’d say, “Excellent!”

The smartest option for you is to buy this program for your VA and have them complete it. You’ll save yourself a mountain in funnel-hacking fees.

That’s how clever business owners work.

It’s not because we’re inherently bad—it’s because sometimes we’re so tired from hustling our butts off that we feel like we’re left with one of two options—give up or look for a shortcut.

Unfortunately, neither option brings home the bacon.

It’s so sexy to sell the system that will do it all for you.

The one you can just “plug into” and watch the dollars multiply.

But I’d rather sell you the truth.

Once we understand the ingredients, the tools, the methodology, we can become a master baker.

Now...

...I’ve put myself out on a limb here because I know selling the grit and determination isn’t sexy. But I’m up for the challenge and I back my skills.

AND…

I’m being a little bit sneaky.

I don’t want a bevy of humans in my program who  are lazy, entitled, or aren’t willing to lay down the foundations in their business.

There are plenty of courses to buy elsewhere that cater to that.

I’m about sharing the substance.

And I want to see you succeed—for real. 

(And not temporarily.)

These virtues—our grit and determination—are birthed when our “why” is way greater than our how. When there is no other option but to continue, no matter how much sloppy cake batter life throws at us.

I’ve sat back for too long, watching boss babes and entrepreneurs be gobbled up by an endless slew of shiny things.

• Signing up for course after course,
• chasing hack after hack, and
• treading water day after day.

There’s no substitute for doing the work. Learning the skills. Putting the time in.

We’ve gotta learn it—at least once.

How do you think Nigella got so good? It’s not her first chocolate brownie.

Many courses promise the world, and deliver juuuuuust short of what’s required. There’s always one more piece of the puzzle to grasp, one more product to purchase.

One more sexy upsell to fall prey to.

The reason these courses don’t work is because their creators live in the world of lack. They can’t give “too much” away for fear of you not coming back.

And then?

You’re left with an empty wallet, a gurgling belly, and a hankering for more.

My ethos is the antithesis of that.

You’ve been seduced by the “done for you” option. 

Sure, it helped you save some effort. But where did it get you in the long run?

Now, you’re ready for the “done with you” option.

I’ll sit beside you and I’ll help you steer. I’ll share my knowledge and show you the way.

You don’t have to be a “techie” to build your own sales funnel.

You do have to:

• Commit to the process
• Stay focused
• Complete the steps until you’re finished

You just need the right recipe.

And The Four Hour Funnel is it.

You know the way forward is to forge ahead and learn HOW to create your own sales funnels.

You’re done with plugging into other peoples’.

They work—to a point.

But you’re ready to step it up a notch.

Guessing which piece fits with which. 

Buying software that you hope will work (then not ever using it).

Waiting for the sales to come flooding in.

You’ve got the ingredients. 

You’ve got the tools. 

You’ve got the steps. 

You’ve got the grit and determination. 

Now, let’s go. 💥

I don’t offer ANY tool/system/software that I haven’t used successfully myself. And I never pretend I’ve mastered something when I haven’t.

I’ve spent years in the trenches so that you don’t have to.

I’m not talking about paying other people to run my business and then pretending I did it myself.

I’ve spent 7 years hustling, learning, adapting, and it’s time for me to share what I’ve learnt along the way.

You’re not doing this alone..

One size never fits all.

Introducing......The Four Hour Funnel

A complete, step by step funnel building program.

I’ll give you four hours of my time, and you’ll walk away with a fully functional sales funnel. I’ll walk you through the five key stages of funnel creation - from creation to optimisation.

And you'll build it for yourself. 

Think of it like bake by numbers.

When you put all the right ingredients in the oven, you come out with a masterpiece that will make you money. 🍰

What's Inside the Four Hour Funnel? 

MODULE #1: Foundations 📝

Get clarity on what you’d like to create, setup your foundation, and prepare yourself for what’s to come. Get access to the only user-friendly, scalable, funnel-building platform I use and recommend (hint: it’s not ClickFunnels).

MODULE #2: Map 🗺

Understand the terminology and lay of the land, get clear on your objectives, the components of an effective funnel, which funnel is right for you, and what skills you need to learn to make it happen. Go as deep as you want to.

MODULE #3 Create 💡

This is where we get down to business. We’ve mapped it, built strong foundations, NOW it's time to get cracking on bringing your beauty to life. We’ll work through page by page to get your new funnel working, looking sexy, and firing on all cylinders.

MODULE #4: Launch 🚀

Now we check that every piece of our new masterpiece is working properly before we set it off into the internetosphere! Tick off all the items on my launch checklist to methodically ensure you're ready to go!

MODULE #5: Tweak ⚙️

This is the most important phase: getting it right. Now that we’ve got version 1 of your funnel up and running, it’s time to make it better each and every day. Learn how to monitor data, read analytics, split test, and optimise your funnel so that you get the results you're looking for.

Get Advanced Bonus Training FREE When You Register Today!

When you register for early bird access to The Four Hour Funnel today, you’ll also receive these bonuses and advanced training.

BONUS #1: BEAUTIFUL BRAND BLUEPRINT ($47 value)

One of the fatal mistakes many funnel builders make is not having a clear plan BEFORE they move into the build phase. Getting all your ducks in a row prior to building your funnel is crucial for your productivity. (And for the longevity of your brand. Just slapping something together is a surefire way of giving across the feeling that you don’t care, or that you don’ have a clear idea who you want to attract.)

BONUS #2: HAND-PICK YOUR HUMAN ($47 value)

You’ve heard it time and time again, “You need to know who you’re targeting!” Different “experts” call it different things, but it’s all the same kettle of fish. If you want to be successful, you’ve gotta get uber-clear on WHO you want to attract, WHAT lights them up, what they WORRY about, WHY they need you, and WHERE they hang out. Which is why I’m also giving you my Hand-Pick Your Human Avatar Template.

BONUS #3: DEEP DIVE OF DESIRE ($27 Value)

Before you build ANYTHING, it’s vital you get super clear on what your customer wants. There’s nothing worse than assuming you know what product your customer needs, and then launching to an empty auditorium filled with cobwebs. I reveal my top place to gather THE BEST information about your perfect customer and show you how to organise it in a way that means you’ll be able to use it easily to write the copy for your sales pages.

BONUS #4: THE DIGITAL MARKETER'S TOOLKIT ($97 Value)

Get a complete list of ALL the tools and systems I use to keep my business running smoothly and save a bucketload of time so I can be more productive and spend time doing things that move the needle. (And that make me smile - like copious cups of chai.)

This is a ONE-TIME only offer.

It will not be repeated again. If you don't purchase one of the initial 10 spots, you'll never get this level of value again.

If this is for you, please do not miss it.

And don't worry - there's no risk in joining today because I’m giving you...

You've probably never experienced a complete course like this.

That's why I want to make it easy for you to join me and finally make 💩 happen.

I’ll give you a 14 day guarantee – if it doesn’t rock your world at any time throughout the first 14 days of the program, just email me and you’ll get your money back.

It can’t last forever - the early bird price ends on 31st October or whenever the 10 spots have been filled! Then the price goes up to a full $497.

If you leave it, you’re $200 in the red straight up. So make the decision now.

If you know this is for you, click the button now.

I know this course is underpriced for what I’m offering. I could easily charge thousands for the step by step nature of this course. 

Are you ready to do it right?

Put away the duck tape, get a cohesive funnel rocking today!

Do you wanna FINALLY get a grounded education in building sales funnels so that you can take your business and life to the next level?

Then jump. ⛷

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